About Us
A Legacy of Excellence, A Future of Innovation
Over 45 Years of Automotive Passion
Since 1975, Ben Morgenrood Auto Group has been a trusted name in South African motoring. It all began with Randfontein Panel Beaters, laying the foundation for a business built on expertise, honesty, and community spirit. In 1988, we launched BEN MORGENROOD AUTO Close Corporation, opening our first Ford franchise.
Over the years, we have grown into a multi-franchise dealership. Today, we proudly represent Ford, GWM, Haval, Mahindra (Auto and Agri), and Chery. Consequently, our customers enjoy access to the latest models, expert support, and a single destination for all their motoring needs. Despite our growth, one thing has never changed: we are a family business. We prioritize relationships over transactions and aim to make every customer, employee, and community partner feel valued.
Our Core Values:
The Engine of Our Business
Our values guide every decision, every handshake, and every new venture:
Integrity
We believe in an honest day’s work and transparent dealings. Our word means everything, and our pricing is always fair and clear.
Passion
The excitement we feel for cars, customer service, and driving excellence is contagious. We strive to share that passion in every interaction on the showroom floor, on the phone, and in the community.
Community
As a proud fixture in Randfontein and the West Rand, we actively support local charities, schools, sports programs, and social development initiatives. Our success is inseparable from the prosperity and well-being of those around us.
Excellence
Good enough is never enough. From the way we maintain our showrooms to the calibre of our team members and partners, we continually raise the bar for quality, accuracy, and attention to detail.
Innovation
With every new model launch, green technology advancement, or digital solution, we stay ahead of industry change, ensuring our customers always enjoy the future of motoring, today.
Our Core Values:
The Engine of Our Business
Our values guide every decision, every handshake, and every new venture:
Integrity
We believe in an honest day’s work and transparent dealings. Our word means everything, and our pricing is always fair and clear.
Passion
The excitement we feel for cars, customer service, and driving excellence is contagious. We strive to share that passion in every interaction on the showroom floor, on the phone, and in the community.
Community
As a proud fixture in Randfontein and the West Rand, we actively support local charities, schools, sports programs, and social development initiatives. Our success is inseparable from the prosperity and well-being of those around us.
Excellence
Good enough is never enough. From the way we maintain our showrooms to the calibre of our team members and partners, we continually raise the bar for quality, accuracy, and attention to detail.
Innovation
With every new model launch, green technology advancement, or digital solution, we stay ahead of industry change, ensuring our customers always enjoy the future of motoring, today.
Commitment to People and the Future
Looking forward, we combine tradition with innovation. Whether you are a first-time buyer, returning customer, farmer, or fleet manager, your experience with us is just the beginning of a long and rewarding journey.
Choosing the Ben Morgenrood Group means partnering with a leader you can trust for the road ahead—today and for generations to come.
Commitment to People and the Future
Looking forward, we combine tradition with innovation. Whether you are a first-time buyer, returning customer, farmer, or fleet manager, your experience with us is just the beginning of a long and rewarding journey.
Choosing the Ben Morgenrood Group means partnering with a leader you can trust for the road ahead—today and for generations to come.
A Tradition of
Award-Winning Performance
Our passion and commitment translate into industry honours at the highest level. Some of our proud achievements include:
- Chery Marketing Dealer of the Year 2024
- GWM Fleet Dealer of the Year 2023
- Mahindra Two-Time National M-Carefest Winners
- Additional distinctions in leadership, innovation, and customer satisfaction across all our brands.
The accolades are not just trophies; they are a reflection of teamwork, ongoing investment in training, and an unwavering focus on customer needs.